Live Bar, January 25-Brooklyn basketable Nets announced that the Chinese Spring Festival celebration will be held on January 27, Beijing time during the game against Detroit Piston at Barclays Center at home. This competition will be held by the cultural tide brand Chinese youth from Hangzhou. The Chinese Spring Festival competition is a routine event basketable nets to celebrate the Lunar New Year, promote Chinese culture and deepen ties with Chinese fans.
On the occasion of celebrating the Lunar Year of the Rabbit in 2023, basketable nets and Chinese youth jointly launched a special rabbit year sweater and T-shirt. These two costumes will be sold exclusively at team exclusive products store in Barclays Center from January 26, local time in the United States. Basketable Nets player Ben Simmons specially shot a series of promotional photos for clothing sales.
Before the start of the competition, Huang Ping, consul general of China in New York, will deliver a special speech and exchange New Year gifts with Sam zousman, CEO of basketable nets. The game will be broadcast in Chinese, and basketable Nets player Carey Owen will also give a welcome speech. The rabbit year cultural propaganda film jointly launched by the Consulate General in New York and the China Association for foreign cultural exchange will also be broadcast on the spot. Wang Peng, the founder of Chinese youth, will take part in the kick-off before the game.
As the naming partner of this competition, Chinese youth will provide a series of wonderful experience activities for the audience. All live audiences will receive red envelopes for the new year, and scanning the QR code can win rich prizes by participating in the game. An exhibition area will also be set up in the Barclay Center to display special costumes and traditional Chinese costumes for the year of rabbit, so that the audience can learn about the Chinese cultural elements contained therein.
During the suspension and intermission, basketable Nets cheerleaders and TAKALA LAND, a local Chinese hip hop dance group in New York, will perform. The audience can also receive free souvenirs for the new year.
During the warm-up period of this competition, basketable Nets players will appear in the Chinese Spring Festival special workout T-shirt. New Year greetings videos prepared by the players will also be played during the competition.
Basketable Nets CEO zousman said: “basketable nets is very happy to celebrate the Chinese Spring Festival with our Chinese youth partners and our fans. The match on January 27, Beijing time is an important activity for us to celebrate the Chinese culture with a long history and deepen our contact with Chinese fans.”
Wang Peng, founder of Chinese youth, said: “Chinese youth is committed to showing the confidence and elegant demeanour of the younger generation in China to the world through fashion trends. Through cooperation with basketable nets, we not only want to introduce Chinese culture to the world, but also highlight the in-depth exchanges between China and the United States in the fields of sports, fashion and entertainment. Both Chinese youth and basketable Nets believe that efforts should be made to deepen the connection between Chinese culture and the world. Both we and basketable Nets hope to highlight the colorful, confident and inclusive Chinese culture on the world stage, and we believe that we will cooperate more with basketable nets.”
As the Chinese catering support partner of this competition, xiaolongkan hot pot, a well-known domestic chain catering brand, will also provide Chinese food experience for the audience. During the competition, basketable nets will also organize more than 300 Chinese students to participate in a variety of activities, including the training courses of the teaching assistant team leader basketable nets, the in-court experience competition of Barclays Center, and discussions and exchanges with basketable nets internal staff.
